The communication campaign for Parliament’s 2024 elections, “Pass It On – Use Your Vote”, created in cooperation with NoA | &Co., has been awarded the Eurobest Creative Effectiveness Grand Prix. The award recognises the campaign’s strong concept, cross-European relevance, and tangible impact on democratic engagement.

Implemented across all 27 EU member states, the campaign achieved remarkable visibility and engagement: 40% recall, 339 million completed online views, 1.06 billion impressions, and a significant increase in turnout among those who remembered the campaign — contributing to the highest participation in a European election since 1994.

Reinforcing democratic engagement

At the heart of the campaign was a four-minute documentary bringing together grandparents and grandchildren from EU member states. Their unscripted conversations on freedom, choice, and civic duty offered a candid, human reflection on a core European value: taking part in democratic life.