The new rules will regulate political advertisements, notably online ads, while also providing for a framework for political actors to advertise more easily across the EU.

Commenting after the deal was struck between Parliament and Spanish Presidency negotiators, lead MEP Sandro Gozi (Renew, FR) said: “This is a major step in protecting our elections and achieving digital sovereignty in the EU. Citizens will be able to easily spot political advertising online and who stands behind it. The new rules will make it harder for foreign actors to spread disinformation and interfere in our free and democratic processes. We also secured a favourable environment for transnational campaigning in time for the next European Parliament elections”.

Greater transparency and accountability

Political advertising will have to be clearly labelled. Under the new rules, it will be easier for citizens, authorities and journalists to obtain information on who is financing an advert, their place of…