Internationalization of Lombard Businesses: The Importance of NOI Online and Opportunities in Emerging Markets

18 Dic, 2024

Globalization has opened new and stimulating scenarios for Lombard companies, increasingly interested in expanding their markets beyond national borders. In this context, internationalization has become a necessity to ensure growth and competitiveness. ConfLombardia, through the NOI Online platform (Network for International Opportunities), serves as a reference point to support businesses on this strategic journey.

Why Internationalize?

Internationalization allows companies to access new markets, diversify revenue streams, and gain greater resilience against local economic fluctuations. For Lombard companies in particular, it also means showcasing their expertise and territorial excellence in sectors such as agri-food, fashion, mechanics, and design.

NOI Online: The Strategic Partner for Internationalization

The NOI Online platform by ConfLombardia acts as an accelerator for companies looking to export or invest abroad. Thanks to a network of international partners, consultants, and advanced digital tools, NOI Online offers:

  • Customized market analysis: to identify the most promising markets for specific sectors.
  • Bureaucratic and regulatory support: to understand and comply with the regulations of destination countries.
  • Strategic connections: with local stakeholders, commercial partners, and institutions.
  • Training and consulting: on export-related topics, international marketing, and cross-border operations management.

Emerging Markets: Opportunities and Challenges

ConfLombardia, through NOI Online, focuses particularly on emerging markets, which offer unique opportunities for Lombard companies. Among the countries where efforts are concentrated are:

  1. India: With sustained economic growth and an expanding middle class, India offers great opportunities in the manufacturing and technology sectors.
  2. Vietnam: Thanks to trade openness policies, Vietnam has become a hub for international trade, with strong demand in the fashion and agri-food sectors.
  3. South Africa: The gateway to the African continent, South Africa presents opportunities in the energy and infrastructure sectors.
  4. Latin America: Countries like Brazil and Mexico are expanding their trade relations with Europe, offering interesting prospects for Italian exports.

Tools and Incentives

In addition to the services offered by NOI Online, companies can benefit from numerous regional and national incentives for internationalization:

  • Export vouchers: funding dedicated to SMEs for accessing specialized consultancy.
  • European programs: such as Horizon Europe, which finances research and innovation projects with an international scope.
  • Trade agreements: between the European Union and emerging markets, facilitating access under favorable conditions.

Success Stories

Many Lombard companies have already found success thanks to the support of ConfLombardia and the NOI Online platform. For instance, an agri-food business from Brescia recently expanded its market in India, bringing typical Lombard products to a wider audience. Similarly, a design company from Milan has forged strategic collaborations with partners in Vietnam, becoming a benchmark in the luxury sector.

Conclusion

Internationalization is no longer an optional choice but an essential strategy for companies aiming to grow and thrive in a global market. With the support of NOI Online and ConfLombardia, Lombard businesses have access to the tools and expertise needed to successfully embrace this challenge. The future is international, and ConfLombardia is ready to guide companies along this path.