Method, people and leadership in the transformation of business — Over the past few months, I have spent a great deal of time working with artificial intelligence in a way that has gradually changed the question I ask about it. At the beginning, like almost everyone else, the most immediate...

L’internationalisation commence par la connaissance S’ouvrir à de nouveaux marchés est une perspective qui intéresse de plus en plus les petites et moyennes entreprises. Mais s’internationaliser ne signifie pas simplement participer à une mission économique, rencontrer un partenaire potentiel ou...

Internationalisation begins with understanding Entering new markets is becoming increasingly relevant for small and medium-sized enterprises. Yet internationalisation does not simply mean attending a business mission, meeting a potential partner or opening a commercial contact abroad. It means...